The New Age writer/publisher team of
Michael Ray King (brand name) and Jeff “Swesky“ (1st keyword in
his meta-tag list) revealed much of what they've learned in recent
years since digital books became a reality.
Jeff Swesky and
Michael Ray King together with books they've written and published
They
appeared before a full house of writers in the St. Augustine Main
Library, in all stage of the process, eager to learn or refresh, how
to get from manuscript to published book. It was staged by the FWA
(Florida Writers Association) Ancient City chapter, yesterday.
Mike
aka professionally as
Michael Ray King, emphasized the brand-name marketing facet which
lodges the author's name, appearance, genre, into the buying-mode of
readers. His full name; only heard aloud when he was in trouble with
mom - “Michael RAY King...who did this?” has become an asset
amongt many pages of Michael Kings' found by search engines. And the
conservative jacket atop open-shirt, jeans and sneakers is his
“casual but serious publisher” upgrade uniform.
Jeff Swesky guided writers through the Kindle maze
Jeff
Swesky, who broke into big-time print as a “ghost writer”
relating a Holocaust memoir of a local Rabbi, emphasized a frequently
overlooked tip for writers anxious to tease readers to the stories
they have to tell. Often, the author's NAME is the only constant
readers remember about a book they liked. So, the author's name is
the first clue registered in the keyword field of ALL those little
boxes which need to be filled in before a manuscript file can morph
into a down-loadable Kindle book.
Sixty!
The number of people – not the aggregate age – sat through two
hours of the Mike & Jeff Show. And the doors were NOT barred!
