The New Age writer/publisher team of Michael Ray King (brand name) and Jeff “Swesky“ (1st keyword in his meta-tag list) revealed much of what they've learned in recent years since digital books became a reality.
Jeff Swesky and Michael Ray King together with books they've written and published
They appeared before a full house of writers in the St. Augustine Main Library, in all stage of the process, eager to learn or refresh, how to get from manuscript to published book. It was staged by the FWA (Florida Writers Association) Ancient City chapter, yesterday.
Mike aka professionally as Michael Ray King, emphasized the brand-name marketing facet which lodges the author's name, appearance, genre, into the buying-mode of readers. His full name; only heard aloud when he was in trouble with mom - “Michael RAY King...who did this?” has become an asset amongt many pages of Michael Kings' found by search engines. And the conservative jacket atop open-shirt, jeans and sneakers is his “casual but serious publisher” upgrade uniform.
Jeff Swesky guided writers through the Kindle maze
Jeff Swesky, who broke into big-time print as a “ghost writer” relating a Holocaust memoir of a local Rabbi, emphasized a frequently overlooked tip for writers anxious to tease readers to the stories they have to tell. Often, the author's NAME is the only constant readers remember about a book they liked. So, the author's name is the first clue registered in the keyword field of ALL those little boxes which need to be filled in before a manuscript file can morph into a down-loadable Kindle book.
The number of people – not the aggregate age – sat through two hours of the Mike & Jeff Show. And the doors were NOT barred!